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March 2014

Fashion Insiders:
The Stylists
Photography By: 
Peter Frank Edwards

Using their sartorial acumen, these trend-spotters and -setters help others look the part


(from left to right)

Andrea Serrano
Who: Stylist, costume shopper, personal shopper, and creator of the style blog CharlestonShopCurator.com
Here Start: An internship in the wardrobe department of MTV Latino in Miami led to a job as assistant to stylist Danny Santiago.
Clients: Swoon, Out of Hand, Maybelline, L’Oreal, Nautica, Getty Images, Playboy, Sony, Elektra, and J Records
In Print: South and Loft magazines, as well as MaximOnline.com and VogueItalia.com
Fashion Icon: Bianca Jagger
Trendspotting: “Lately the ’90s have been making a big comeback—from overalls and high-waisted jeans to grunge.”
 


Kate Scott Stewart
Who: Wardrobe stylist, visual merchandiser at Cynthia Rowley, and founder/creator of aliceanddaisy.com, a fashion and lifestyle website and online vintage boutique
Clients: Johnston & Murphy, Nicole Miller Bridal, Cynthia Rowley, and PGA
In Print: Family Fun, Money, and Legends magazines
On Film: Singer Rachel Kate’s “Lost” music video and Charleston Visitors Bureau promo video with Elise Testone
Trendspotting: “Well-dressed men! I am amazed at how impeccably put together men of every age have been lately. Slim pants, button-down shirts, nice loafers. I love it.”
 


Ayoka Lucas
Who: Stylist and fashion consultant, Charleston and Charleston Weddings style director, Charleston Fashion Week founder, and founder and creative director of the style news site StylePublic.com
Her Start: Dressing an Atlanta nightlife columnist as well as other local celebrities
Recent Gigs: Costume buyer for CBS TV show Reckless and ad campaigns for Air India, Aleysa Bags, and Lincoln Financial
Up Next: Ayoka’s video blog, “Behind the Style,” will cover all the fashions, designers, and more at CFW; check it out at charlestonfashionweek.com. And stay tuned; she soon will be launching StylePublic TV.


Courtney Loadholt
Who: Film costume buyer and personal wardrobe counselor who has worked her way around the country in the film and television industry
Recent TV Gigs: Assistant costume designer on ABC’s upcoming series Resurrection (2013), costume buyer for Lifetime’s Army Wives (2011-2013)
Past Life: Partner in the textile design studio Of the Young and the Restless (2006-2010)
Charleston Style is: “Vivid, nostalgic, evolving”
On Her Work: “There’s real satisfaction in dressing someone who doesn’t look ‘dressed’ at all.”
 


Mary Norton
Who: Accessories designer of Moo Roo fame and visual merchandiser/stylist at Gwynn’s of Mount Pleasant
Past Life: Creating handbags and shoes under the Moo Roo and Mary Norton labels
On Her New Gig: “I love translating my design skills into creating a uniquely luxurious shopping experience.”
Up Next: Coordinating the Gwynn’s of Mount Pleasant fashion show for the Raise the Runway luncheon at CFW and relauching Moo Roo with two lines—the Classic Collection and Moo Roo Renew, vintage bags recreated with a fun twist.




RESOURCES

Shot on location at Warehouse, 45 1/2 Spring Street; hair and makeup touch-ups by Deirdre Outlaw and Meghan Beeler

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