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The Buzz: Local outdoor lifestyle brand Marsh Wear opens its first brick-and-mortar store on King Street

The Buzz: Local outdoor lifestyle brand Marsh Wear opens its first brick-and-mortar store on King Street
August 2025


Coastal Threads

The outdoor lifestyle brand started by Logan Roberts in the attic of his Folly Beach house 15 years ago has opened its first brick-and-mortar location on King Street between George and Society streets. Marsh Wear offers saltwater fishing apparel, including its bestselling “Volley” shorts and tech shirts that feature sun-protective, quick-drying, stain-resistant stretch fabrics. In the past 15 years, the line has evolved to include a growing women’s and children’s collection. The brand is also known for hosting community events, such as the Holy City Tarpon Tournament in July that benefits Captains for Clean Water, as well as the Lady Red Rendezvous in September that benefits Charleston Waterkeeper. [306 King St., marshwearclothing.com