The principal of Gil Shuler Graphic Design in his Mount Pleasant business office-studio he had built in 2007. Throughout the pandemic, he has been working here solo—just him with his “stuff” and his imagination.
The hall of logos (large panels used as an art show installation) includes iconic branding for companies, from the Charleston RiverDogs to Palmetto Brewing to Hank’s Seafood...
...as well as what Shuler calls “weird collectibles” such as the 1950s chest exerciser.
Products emblazoned with Shuler’s designs— from beer cans and wine bottles to books, brochures, posters, and more—fill the shelves in the conference room.
He spends hours researching visuals that are part of what he would consider to be a brand’s essence.
EBay finds, such as vintage alarm clocks and matchbooks displayed around the studio, fuel his inspiration.
Collectibles, like the eight-track tape player featuring a Jerry Reed cartridge, are castoffs from friends and family members.
“This space, man, is where I turn the music up really loud, and I got all this stuff around me. It’s better than a blank white void,” Shuler says.
Copies of his late-2020 book, Barn Jam Posters.
The book is a collection of 180-some concert posters that Shuler has produced weekly since 2008 for the Awendaw Green music venue.
Visit the creative spaces of sculptor Herb Parker, painter Rhett Thurman, graphic designer Gil Shuler, and batik and textile artist Arianne King Comer