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Retail Buzz: Onward Reserve brings its sporty men’s lifestyle brand to King Street

Retail Buzz: Onward Reserve brings its sporty men’s lifestyle brand to King Street
March 2026

Plus, locally owned She Biology skin care to debut in new Palmetto Row Collective on King



For the Men

Men’s lifestyle brand Onward Reserve set up shop on King Street late last year and is planning an official grand opening for this spring.

Onward Reserve founder TJ Callaway hadn’t planned to open a store in Charleston in last year until he learned that 220 King Street was for sale. “I’d have a hard time naming 10 specific buildings in the country that make as much sense. It is a large building that was preserved remarkably well. Think original 1830s millwork, brick, and flooring,” he says. ”As for location, it’s a prominent building on the corner of two busy streets in one of the most sought-after retail districts in America.” Charleston is the 14th store for the men’s lifestyle brand that debuted in Athens, Georgia, in 2012 and was named after a hunting trip to Onward, Mississippi. Shoppers can find everything from plaid sports coats to a collaboration with Waffle House that features hats, T-shirts, and socks. Head to the back room for vintage college sports apparel, and look for the store to host events upstairs. [220 King St., www.onwardreserve.com]

Resort Collection

After years working for her family’s grocery store chain in Virginia, Debbie Henderson-Creasy opened an online boutique to merge her business background with her love of style. Last month, Henderson-Creasy, who splits her time between Charleston and Virginia, took that foray into fashion further, opening Monkee’s of Kiawah in Freshfields Village. “I’ve long admired the brand’s curated assortment, and its mission to help women feel confident and beautiful,” she says. Look for women’s clothing, shoes, and accessories that “transition seamlessly from a day on the island to dinner out.” Since the  original Monkee’s debuted in Wilmington, North Carolina., in 1995, the brand has expanded to include 60 independently owned and operated franchise locations, including Monkee’s of Mount Pleasant and Monkee’s of Summerville, which opened in February. [259 Gardeners Cir., Kiawah, @monkeesofkiawah]

Self-Care Ritual

Local skin-care brand She Biology is debuting its first store this month inside the new Palmetto Row Collective on King Street, which hosts four independent shops. College of Charleston graduate Chinenyem Nwadiugwu launched her brand in 2018, offering a best-selling hemp skin-care collection. “She Biology was created to turn skin care routines into self-care rituals—healing the skin, healing the mind, and loving the earth,” Nwadiugwu says. “Opening on King Street allows us to bring ritual, science, and sustainability together in a space that  serves the Charleston community.” [395 King St., www.shebiology.com]