The Tides Hotel on Folly Beach hosts its annual “Freeze Your Bills Off” celebration. Attendees are encouraged to dress as their favorite Bill Murray character for the chance to win the costume contest ($5 entry fee), after which participants will race into the Atlantic. Beachside of Tides Hotel, 1 Center St., Folly Beach. Wednesday, noon start; 1pm plunge. www.follybeach.com
