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Reprinted with permission from BAKED: New Frontiers in Baking by Matt Lewis & Renato Poliafito, published by Stewart, Tabori & Chang. Photography by Roo Way. Shot on location at BAKED

So how does one explain the Red Velvet craze? Is it because the cake is red? Is it unwarranted nostalgia? Maybe, just maybe, it is because the taste is unique and if made correctly, it is delicious. The buttermilk and shortening give this cake a “springy” crumb that pairs beautifully with our cinnamon frosting. Traditional Southern red velvet cakes (if there is such a thing as a traditional red velvet cake) are covered in a sweet cream cheese frosting and studded with walnuts. We have absolutely nothing against cream cheese frosting; we just felt the cake needed a modern makeover, a new dress so to speak for the Southern belle.

Baked Notes: Resist the urge to add extra food coloring to this recipe to achieve a “redder” cake. Subtleness is a virtue here. The purpose is not to turn the cake or the tongues of the cake eaters a radioactive red. The red in this recipe should be sly, smoky, brick-like and restrained.

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Ingredients

  • ¼ cup cocoa powder
  • 2 tablespoons red food coloring
  • ¼ boiling water
  • 6 Tablespoons unsalted butter, room temperature, cubed
  • 2 Tablespoon vegetable shortening, at room temperature
  • 1 2/3 cups sugar
  • 3 large eggs
  • 1 cup buttermilk
  • 1 teaspoon pure vanilla extract
  • 2 ½ cups cake flour (not self-rising)
  • 1 teaspoon fine salt
  • 1 Tablespoon cider vinegar
  • 1 teaspoon baking soda

Cinnamon Frosting

  • 1 ½ cups sugar
  • ¼ cup flour
  • 1 ½ cups milk
  • ¼ cup heavy cream
  • 3 sticks unsalted butter, softened but still cool, cut into small cubes
  • 1 teaspoon pure vanilla extract
  • 2 teaspoons ground cinnamon
  • red hot candies for garnish

Directions

Preheat oven to 325 degrees.

Step 1: Butter three cake pans, line with parchment and butter the parchment. Dust with flour, and knock out and discard excess flour.

Step 2: In a medium bowl, whisk together cocoa powder, food coloring, and 1/4 cup boiling water. Set aside to cool.

Step 3: In the bowl of an electric mixer fitted with the paddle attachment, cream together butter and shortening on high speed until smooth. Add sugar and continue beating until light and fluffy, about 5 minutes. Add eggs, one at a time, beating well after each addition.

Step 4: Stir buttermilk and vanilla into cool cocoa mixture.

Step 5: In another medium bowl, sift together cake flour and salt. With the mixer on low, add flour mixture alternating with cocoa mixture in three separate additions, beginning and ending with flour mixture. Beat until incorporated.

Step 6: In a small bowl, mix together vinegar and baking soda until baking soda dissolves; mixture will fizz. Add to batter and mix until just combined.

Step 7: Divide the batter between all three pans. Use your spatula to spread the batter evenly. Bake the cakes until a toothpick inserted in the center of the cakes comes out clean, about 30 minutes (rotate the pans half-way through). Transfer the cakes to a wire rack and cool for 20 minutes. Invert the cakes onto the rack and let them cool completely. Remove the parchment.

Cinnamon Frosting

Step 1: Whisk together sugar and flour in medium heavy-bottomed saucepan. Add milk and cream and place over medium heat, whisking occasionally until mixture comes to a boil and has thickened, about 20 minutes.

Step 2: Transfer mixture to the bowl of an electric mixer fitted with the paddle attachment. Mix on high speed until cool. Reduce speed to low and add butter; mix until well incorporated. Increase speed to medium-high and mix until frosting is light and fluffy.

Step 3: Add vanilla and cinnamon and continue mixing until combined. If frosting is too soft, chill slightly and then re-mix to proper consistency.

Step 4: If frosting becomes too firm, place bowl over a pot of simmering water and re-mix to proper consistency.

Assembly

Place one cake layer on serving platter. Trim the cake layer to create a flat surface and evenly spread approximately 1 1/4 cups of the frosting on the layer. Add the next two layers to this one and repeat. Crumb coat the cake and refrigerate briefly (approx 15 minutes). Frost the sides and top of cake with the remaining frosting. Garnish the cake with red hots and refrigerate for 15 minutes to firm up the entire cake.

Storing

This cake will keep beautifully in a cake saver at room temperature (cool and humidity free) for up to 3 days. If your room is not cool, place the cake in a cake saver and refrigerate for up to 3 days. Remove the cake from the refrigerator for at least 2 hours before serving,


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