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If you haven't guessed... the bow tie is a hot trend amongst the fellas. The fun fact is that it is no longer just for the prepsters (all though some may argue that they do it best) as I recently spotted a local hip-hop artist, Righchus, sporting a red Kenneth Beatrice bow tie during his performance at Charleston Fashion Week. Some may feel intimidated by the actual steps of tying one on but have no fear! This Friday, May 6th, from 3 to 6 p.m., Billy Reid & Social Primer invite you to Bourbon & Bow Ties. To mark the last weekend of the Social Primer Pop-up Shop (hosted at Billy Reid) menswear expert, designer of the ever popular reversible ties under the Social Primer brand and mastermind behind the SP blog, K. Coooper Ray will be on hand for tying demonstrations at this uber man-friendly celebration. All of the spring merchandise (for both labels) will also be 20% off so it's a total win-win situation. Guys, this is your chance to jump on this trend and get dandy for Mother's Day!


Social Primer Camo Reversible Bow Tie