447 Fleming RoadCharleston, SC, 29412
Growing up in the carpet manufacturing business, Justin Ray of Precision Flooring comes by his eye for flooring design naturally. After covering the Southeast as a sales rep for his father’s company after college, Ray recognized a need for upscale, custom floor coverings in the Lowcountry’s emerging design arena and founded Precision flooring with partner Allan Albright in 1997.
Their small James Island business specializes in exceptional flooring materials that range from unfinished hardwoods ready for custom stains and finishes to natural stone, handcrafted tiles, and even leather. “I wanted to provide diverse, high-end looks that break from the norm,” says Justin.
With a sales team comprehensively trained in installation and project management, as well as a seasoned interior designer on staff, Precision Flooring is a one-stop-shop for start-to-finish flooring projects. “We provide our clients a seamless process from design to installation,” Justin explains.
Certified by the Ceramic Tile Education Foundation and the National Wood Flooring Association, Precision Flooring attracts high-end clients like the Sanctuary at Kiawah Island and its projects have been regularly featured in local and national magazines.
Q and A Section
Q: What are you seeing most in terms of flooring trends in the Lowcountry?
A: Charleston has a largely traditional market—even people who move here from other places often want to assimilate that look in their homes. Unfinished hardwood flooring and reclaimed oak and heart-pine are our biggest sellers. There is also a growing demand for eco-friendly choices and flooring that’s easily maintained.
Q: What are some of the products and manufacturers you carry that meet these current design directions?
A: Natural stone flooring is an eco-conscious choice, as is reclaimed wood like products from Mountain Lumber Company. Plant-based, non-VOC finishes like Monocoat address the demand for both a green option and durability, the Jamie Beckwith Collection is stylish and sustainable, and Ecodomo makes natural and recycled leather tiles. Cork is also emerging as a fresh and attractive choice.
Q: What is the most important piece of advice you can give someone who wants to begin a flooring project?
A: Know your lifestyle. That’s the single most important factor that should dictate your flooring choices. There are so many options and what’s best for you will depend on how you live—whether that’s with dogs, toddlers, or teenagers, or whether you’re empty nesters, living on the beach, or entertaining regularly.
Q: Everyone is watching their bottom line. What’s your number-one buying tip to curb costs?
A: Choose an outfitter like Precision Flooring where all the services you need are in one place. This will save you time and money as you consult an interior designer, choose your products, have them customized, and schedule installation, all at one place.
Q: What are some of the most unique flooring materials you’ve used in recent projects?
A: Two unusual and beautiful examples are Antique Chinese elm and also Guinness flooring, which is oak reclaimed from 100-year-old barrels from the Guinness brewery in Ireland.
Pose your flooring questions to the Precision Flooring professionals at firstname.lastname@example.org