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2011 Rock The Runway Competition Overview

Step 1: Models MUST meet all the criteria listed in the Model Search Overview Steps 1 through Step 6.

NOTE: Only models booked for a runway show will be eligible for the 2011 Rock the Runway Model Competition.  This does not guarantee that you will advance as a semifinalist or finalist.

Step 2: Each Runway Participant will select their top three (3) female models and top one (1) male model from their in-store casting for entry into the CFW 2011 Rock the Runway Model Competition based upon appearance, poise, and runway walk during in-store castings. 

Step 3: Models selected by a Runway Participant are required to attend an in-store fitting(s) with that store.  Fittings will take place on Monday, February 28, 2011 through Friday, March 11, 2011. Specific fitting date and time will be determined at the sole discretion of the Runway Participant.

Step 4: The top models selected by Participants will then be narrowed down to thirty (30) semifinalists as determined by our Runway Panel of experts. Based on the performance of the semifinalists during the course of CFW rehearsals and fittings, the Runway Panel will select a group of ten (10) female and ten (10) male finalists to compete in the 2011 Rock the Runway Model Competition on Saturday 26, 2011 at the CFW Fashion Finale.

Step 6: Charleston Fashion Week® will take place Tuesday, March 22, 2011 through Saturday, March 26, 2011.  Models selected for a runway presentation must be in attendance for each show.

Step 7: Male and Female Grand Prize Winners will be announced at the CFW Fashion Finale on the evening of Saturday, March 26, 2011.



Each Grand Prize Winner to receive:

  • Fashion spread in Charleston magazine or other GulfStream publication*.
  • $1000 cash prize.
  • Additional prize information will be released at a later date. 

*Photo shoot timing and issue date to be determined and at the discretion of GulfStream Communications.



All models selected to participate in a 2011 CFW runway show will receive:

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