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Shoes. Sugar. Support a good cause. Repeat.

This weekend saw the sixth annual Shopping With Friends, a retail extravaganza that earmarks 10% of sales conducted in scores of area businesses on one set day for Lowcountry AIDS Services. Friday night found fashionistas dodging raindrops and flocking to Saks for the kickoff cocktail soiree that was one part lip gloss and two parts cupcake (check out the tower-o-sweets in the photo gallery). Cash registers rang up a 15% discount on purchases made during the party, while make-up wizards wielded magic with the flick of eyeshadow brushes and mascara wands. Intrepid Top Model wannabes underwent ultra glam transformations and struck poses for a shoot staged in the middle of the store, where the white catalogue-style backdrop, flashing lights, and whir of the camera drew a lot of spectator attention.

De facto host Andrew Petersen, an internationally noted make-up artist with the Trish McEvoy line, greeted guests as they breezed past his perch adjacent to the front door. Peterson's work with Lowcountry AIDS Services inspired McEvoy to create a one-of-a-kind red lipstick, Gorgeous Red, which was released in the Charleston market last month. It's available at Saks and Gwynn's, and $3.50 of each sale is donated to LAS. Scores of women stopped by his counter to try the new hue. As our Style Editor Ayoka Lucas says, "A red lip is hot this holiday season!" Check out her recent interview with McEvoy:

Many familiar faces turned up the following morning for the official Shopping With Friends brunch, which was held in a ballroom at Charleston Place. Overnight, the weather had delivered a rainy, windy mess, but a record number still arrived for the sticky buns and midmorning fun. A bloody mary bar (or the make-it-yourself mimosa station) was the first stop for most arrivees, while the eggs and sausage buffet drew a respectable crowd (who says fashion folk don't eat?).

New this year was the Vintage Village, a carefully curated collection of wares selected from the inventory five local purveyors—Candy Shop Vintage, Cavortress, Lori Wyatt Vintage, Love Me Again, and Library: Archives of Fashion. The magpie cache of glittering paste baubles, luxe alligator handbags, and frothy tulle dresses was a standout success, and I hope it returns next year!

By the time the auction wound down—after a fierce bidding war erupted over the botox-for-a-year package—the rain had subsided, and LAS supporters were able to make haste for King Street with hands free of umbrellas and able to clutch shopping bags. To view this list of stores that donated 10% of Saturday's sales to LAS, click here: