CFW: Fashion Is Art Launch Party
Margo Kaufman Gallery and Charleston Fashion Week officially kick of CFW 2010
Charleston Fashion Week has grown so much since last year, it’s unbelievable! With no idea what to expect from the Fashion Is Art II official launch party, I couldn’t wait to catch up with some of the CFW veterans to get their thoughts on this year’s runway shows.
The King Street space was gorgeous, DJ CMNDer’s music was awesome, and it was great to see so many new faces alongside returning participants from last year, including 2009 Emerging Design Finalist Marysia Reeves, hair and make up artist Ashley Brook Perryman, and of course Margo Kaufman Gallery’s fabulously dressed Jeffery Rhodes.
The first person I caught up with was Marysia Reeves, who has been a busy lady since her CFW Emerging Designer Competition win last year. What does it feel like to be returning as a featured designer this year? “Relaxing!” Marysia laughed. While she says the best part of returning this year is not being in the competition, she adds that her CFW experience was invaluable in preparing her for her show at Miami Swim week. Her advice for this year’s contestants? “Be over-prepared! It’s all the little details that will really make it an amazing show.”
After grabbing a champagne cocktail, I spotted Hampden Clothing’s Stacy Smallwood, whose outfit was adorable. After last year’s awesome, high-energy show, I asked what we could expect from Hampden’s runway for 2010. “You’ll see 3 different trends. I think of it as the 3 women you can be this season: the edgy ‘it’ girl, the French gamine, and the varsity jock.”
The pieces created for the Fashion Is Art party were gorgeous, and the party was a wonderful way to showcase some of Charleston’s premier visual artists. “The best part of planning this year’s party was waiting to see what the artists and designers came up with!” said host Jeffery Rhodes. “They came through in spades this year.” Will we see Jeffery at the tents? “I never miss CFW. I’ve been there for all the shows since year one!”
CFW creative director Ayoka Lucas was found mingling, admiring artwork, and dancing throughout the night, and I caught up with her briefly. Ayoka claimed to be both anxious and excited for the start of Fashion Week, particularly in light of the many changes this year. When asked, what’s been the most gratifying moment during your experience with Charleston Fashion Week, Ayoka was quick to respond, “For me, watching the tents open and the people walk in. It’s like having them appear in my dream!”
And in only two days Charleston fashionistas will get to witness this dream first hand. See you at the tents!